Advanced Digital Media Marketing(ADMM) back to diploma

Duration: 12 Months

Course Intro:
If you have a flare for technology, spend long hours on social media, like to understand the cause and effect of consumer behavior on digital platforms..Here's an opportunity to turn your passion into in career.
The Digital communications industry (Internet and mobile) is witnessing unprecedented growth and offers exciting careers. In developed markets like the U.S. it attracts close to 30% of the total advertising budgets.
The Diploma Program in Digital Marketing and Marketing Communications trains you to be a manager, a marketing professional and a digital expert.

Course Content:

Phase I - Dream Weaver, HTML, CSS,JQuery


• Fundamental concepts of HTML,   XHTML and CSS
• Introduction to Adobe Dreamweaver
• Learning XHTML tags and structure
• Learning CSS 2.1 and CSS 3
• PSD to XHTML conversion, using both   Div and Table formats and CSS
  (2.1 & 3)
• Introduction to Audio and Video for web
• How to Create Dropdown Web Menu
  (using CSS and JS)
• Creating web Form and PHP   submission procedure
• Cross Browser Compatibility (Pixel   Match)
• SEO friendly XHTML structure and   implementation of SEO into web page


Jquery

• Basics of Jquery
• Jqueryaccordian
• Jqery image slider
• Jquerycss
• Simple functions and application of   jquery
• How to submit form without submit   button in jquery functions

Software Covered: HTML, CSS, JQUERY, DREAMWEAVER



Phase II - On Page Optimization

On Page Optimization

• The four principle SEO signal groups   that drive success in natural
  search.(Content, links, users, trust).
• Keyword and SEO research.
• Identifying the existing strengths of   your website and how to improve them.
• The right SEOmix for your market.
• Building your own SEO toolbox.
• SEO copywriting.
• Integrating social media and your SEO   program.
• Selecting and working with an SEO.
• Search Engine Friendly Links (Anchor   Text)
• How to promote home page
• Promoting inner pages of the website
• Improving SEO.
• Black Hat / White Hat / Grey Hat Seo   Techniques
• Meta Description Creation
• Meta Keywords Creation
• Optimizing Header and Footer
• Keyword Density Analysis
• Optimizing website content
• Image Optimization


Advanced Section

• Canonical / 404 Implementation
• Anchor Text
• Google webmaster tools
• Yahoo Site Explorer
• Creating HTML and XML sitemaps
• Creating Robots file
• Geo Targeting
• Google Local Listing
• Collecting, measuring and managing   SEO reporting
• Research, plan, co-ordinate, and   implement structured SEO programs   across various teams.
• Measure the results of your SEO.
• Improve the focus, process and   techniques of SEO with valuable hints   and tips.
• Gain a broader understanding of the   role of SEO within the overall marketing   plan.


Phase II - Off Page Optimization

• Search Engines submission
• Local Marketing
• Directory Submission
• Blog Submission and Marketing
• Article Submission
• Free Classifieds
• Press Releases
• Video optimization
• Link Building
• Blog Comments
• Question and Answer Session
• Understanding blog architecture
• Customizing blogging platform




Digital Marketing Training
• Professional SEO + Advertising + SMM
• Social Media Marketing (SMM)
• Understanding the Twitter Framework
• Customizing the Twitter Design
• Promoting through Twitter
• Creating Facebook Fan Page
• Facebook Marketing
• Fan Acquisition
• Youtube Marketing
• Promoting through Social   Bookmarking site
• Understanding different Social Media   activities




PPC Modules Covered
• Understanding the basics of Pay Per   Click (PPC) Advertising
• Different PPC Models & Structure
• Accounts, Billing and Preferences and   verticals
• PPC Campaign Strategic   Marketing Analysis
• Campaign, AdGroup& Ad Creation
• Keyword Research Competition,   Traffic Volume
• Creative Ad Copy Writing for different   business verticals




Ad Scheduling Ad Planner
• Understanding and Improving Quality   Score
• Landing Page Optimization   Techniques
• Google Analytics - Conversion   Tracking & Analysis
• A/B Split Testing and Multi-Variant   Testing
• Client Communications Planning,   Organizing, Budgeting
• Advanced Plans, Reporting & Tracking   using Excel




Ask Us
Students Speak :
"I am privileged to learn at SAVE where we are taught by experienced professionals in the field. Now I work in an animation studio".
- Arnob Roy
"The learning methods are well balanced with practical wisdom. With the help of faculty members, we are channelised in proper ways."
- Sudip Naskar
"It gives me immense joy to join the Mayabious Team of Animation. I have been placed here even before I could finish my last semester. I am really happy that I joined SAVE."
- Manab
"I was really confused as to what to do after 10+2. I loved computers and now I love Animation. Joining SAVE gave me the oppurtunuty to look at the inside self of me."
- Partha
"The course is very supportive for Architectural designers and the faculties are very well informed and helpful."
- Sukti Som